Build, manage, and grow high-value partnerships across the cybersecurity ecosystem. Develop alliances with resellers, MSSPs, MSPs, system integrators, distributors, referral partners, and technology alliance partners to drive pipeline growth, partner-led revenue, and market expansion. In cybersecurity companies, this role commonly focuses on revenue-generating partnerships, partner alignment, and strategic growth across alliance channels. The Partner Alliance Manager is expected to expand the company’s market reach through indirect channels, strengthen strategic relationships, and generate measurable business outcomes through partner-led and partner-influenced sales. This typically includes maximizing program benefits, aligning sales and services motions, and accelerating revenue through alliance ecosystems. Work with the Telesales Executive/ Inside Sales Representative Requirements Develop and execute the company’s partner and alliance strategy to accelerate growth in target markets. Identify, recruit, onboard, and enable new strategic partners including MSSPs, VARs, distributors, cloud partners, and system integrators. Build and maintain strong executive and field-level relationships with assigned partners to create mutual business plans and go-to-market opportunities. Work with internal sales, marketing, product, and customer success teams to activate partner-led campaigns, co-selling motions, and joint pipeline generation. Manage partner onboarding, training, enablement, certification tracking, and ongoing performance reviews. Create and execute joint business plans with partners, including revenue targets, account mapping, marketing initiatives, and sales plays. Monitor partner performance through KPIs such as sourced pipeline, influenced revenue, certifications, deal registrations, and partner engagement. Ensure partners understand and can effectively position the company’s cybersecurity solutions, value proposition, and differentiators. Drive partner compliance with alliance programs, pricing frameworks, and channel processes. Represent the company in partner meetings, cybersecurity events, channel programs, and strategic account planning sessions. Bachelor’s degree in Business, Marketing, IT, Cybersecurity, or a related discipline is preferred. 5–8+ years in channel sales, alliances, or partner management. Experience using CRM and partner management tools to track pipeline, account plans, and partner performance. Ability to work cross-functionally with sales, marketing, technical teams, and executive stakeholders. Experience working with cybersecurity vendors, managed security providers, cloud marketplaces, or enterprise technology alliances. Established network across cybersecurity channel partners or technology alliance communities. Experience with partner programs, MDF, deal registration, certifications, and co-marketing initiatives. Familiarity with indirect sales motions and partner-influenced enterprise sales cycles.
Job Description
Job Role: Build, manage, and grow high-value partnerships across the cybersecurity ecosystem. Develop alliances with resellers, MSSPs, MSPs, system integrators, distributors, referral partners, and technology alliance partners to drive pipeline growth, partner-led revenue, and market expansion. In cybersecurity companies, this role commonly focuses on revenue-generating partnerships, partner alignment, and strategic growth across alliance channels. The Partner Alliance Manager is expected to expand the company’s market reach through indirect channels, strengthen strategic relationships, and generate measurable business outcomes through partner-led and partner-influenced sales. This typically includes maximizing program benefits, aligning sales and services motions, and accelerating revenue through alliance ecosystems. Work with the Telesales Executive/ Inside Sales Representative Requirements Develop and execute the company’s partner and alliance strategy to accelerate growth in target markets. Identify, recruit, onboard, and enable new strategic partners including MSSPs, VARs, distributors, cloud partners, and system integrators. Build and maintain strong executive and field-level relationships with assigned partners to create mutual business plans and go-to-market opportunities. Work with internal sales, marketing, product, and customer success teams to activate partner-led campaigns, co-selling motions, and joint pipeline generation. Manage partner onboarding, training, enablement, certification tracking, and ongoing performance reviews. Create and execute joint business plans with partners, including revenue targets, account mapping, marketing initiatives, and sales plays. Monitor partner performance through KPIs such as sourced pipeline, influenced revenue, certifications, deal registrations, and partner engagement. Ensure partners understand and can effectively position the company’s cybersecurity solutions, value proposition, and differentiators. Drive partner compliance with alliance programs, pricing frameworks, and channel processes. Represent the company in partner meetings, cybersecurity events, channel programs, and strategic account planning sessions. Bachelor’s degree in Business, Marketing, IT, Cybersecurity, or a related discipline is preferred. 5–8+ years in channel sales, alliances, or partner management. Experience using CRM and partner management tools to track pipeline, account plans, and partner performance. Ability to work cross-functionally with sales, marketing, technical teams, and executive stakeholders. Experience working with cybersecurity vendors, managed security providers, cloud marketplaces, or enterprise technology alliances. Established network across cybersecurity channel partners or technology alliance communities. Experience with partner programs, MDF, deal registration, certifications, and co-marketing initiatives. Familiarity with indirect sales motions and partner-influenced enterprise sales cycles.
Experience: 4-5 years
Job Location: a-04-12 Block A Tamarind Square Cyberjaya, Selangor
